As president and CEO of Cartier, he helped reinvigorate the brand with new strategies. Cyrille Vigneron speaks onstage during at a press conference in Milan, Italy, in 2020. The strategic move helped bring the vintage watches back in style — Cartier sold 15,000 of them that year. A ranking of the top Swiss watch companies published in April 2023 by Morgan Stanley named Cartier the second-largest watchmaker behind Rolex, overtaking Omega for the No. With 60 new pieces released in 2023, Cartier's watch business continues to boom, occupying an estimated 7% of the retail market share, according to the Morgan Stanley report.

---

Persons: Cartier, Cyrille Vigneron, Vittorio Zunino Celotto, Vigneron, — Cartier, Morgan Stanley, it's Organizations: Cartier, Australian Financial, Forbes, Rolex, Omega Locations: Milan, Italy, Swiss, watchmaking